I remember that little book signing he did at some tiny bookstore... god love them for hosting an event but he was obviously so excited, like people would be lined up around the block to meet him. I thought I heard that literally no one showed except some xJWs that he had asked to arrange it or something?
I remember the first signing in London was a disaster. Back then Lloyd had everyone else do shit for him and all he had to do was show. It was at a coffee shoppe that allowed him to rope off a small section for signing. Problem was Lloyd wanted to assess a cover charge. The establishment had no such charge, so calls were made and it was all news to them he was doing that. Not even JK Rowling or other writers assess a cover charge. You get a signature if you purchase a book on the spot. Not Lloyd, he wanted to fund from all possible angles. Keep in mind this is after crowdfunding $20K USD to cover the cost of printing and marketing the book, including going on book tours. Like Watchtower, he wanted to be doubly compensated and he was.
The woman who put on the signing event met Lloyd beforehand and asked if she could get a copy to read. She was told flat out "no" and that if she wanted one she needed to purchase it. Lloyd was also acting funny, thinking this was a huge event in exJW history and wondered if he had enough pens to sign.
There was a moderate crowd, not sparse but not something to be bragging about.
On the American leg of the tour he got bigger crowds, I remember he was bragging about one being attended by 50 people. Of course, he took his wife and daughter and all the transportation and incidentals such as hotels and restaurants were crowdfunded by local exJWs. He went to Baltimore, New York and maybe another city like Philadelphia of Washington, can't quite remember. But when he flew to the west coast, he had a car rented for him and he drove from Los Angeles with stops in San Francisco, Salem Oregon, Seattle and Vancouver BC. All covered by the generosity of others. His trip to Australia was similarly funded.
He intended on renting a caravan for a tour through the American East Coast, South and Midwest. But for whatever reason that fell through, probably because of a lack of funding. Caravans are not cheap to rent, and it was getting a bit blatant that he was double-dipping these book tours with holiday time for his family.